COVID-19 is believed to have originated in a Chinese “wet market” that sold exotic animals, live birds and sea animals for human consumption. COVID-19 spur will drive consumers towards vegan food because this food contributes to a higher daily intake of certain beneficial nutrients as compared to animal-based protein. A survey result has been released by the EcoHealth Alliance showed that one in five respondents knew that most pandemics originate in animals for human consumption. The US Centers for Disease Control and Prevention (CDC) concluded that 75% of emerging infectious diseases originate in animals. Kevin Olival, a disease ecologist and conservationist at Ecohealth Alliance categorically stated: “When you bring animals together in unnatural situations, you have the risk of human diseases emerging.”.
Packaged Vegan Food Industry before the Coronavirus Outbreak
Before the coronavirus outbreak, the growth of packaged vegan food was mainly driven by factors such as a surge in the vegan population. Moreover, the rising cases of obesity, diabetes, asthma influenced the health consciousness factor among consumers. But the outbreak of coronavirus changed the vegan landscape completely. The industry sees a steep rise in demand for vegan food.
People are Increasingly Turning to Plant-based Vegan Diet Amid Coronavirus Outbreak
An increasing number of people are turning to a vegan diet in the hope of eliminating the risk of infection due to the intake of meat and animal products. Moreover, vegan diets have a natural tendency to reduce calorie intake besides lowering sugar levels thus reducing the risk of developing type 2 diabetes. A plant-based vegan diet also helps in improving kidney function. A vegan diet is also linked to a lower risk of heart disease as these diets are more effective at reducing blood sugar, LDL cholesterol and total cholesterol levels than the diets they are compared to. Packaged vegan food contain plant-based ingredients that are low in fat and cholesterol. Plant-based diets help to alleviate lifestyle-related diseases as well as reduce the risk of infection due to the intake of animal-based protein.
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Vegan Food Vendors Expanding Amid COVID-19 Crisis
For instance, Eat JUST announced its global partnership aiming its trademark mung-bean- based vegan egg alternative sale to new markets across Europe, Latin America, North America, and East Asia. The global partnerships include Alianza Team, Latin America’s largest edible and fat producers, Delivery Hero, a leading local delivery platform based in Berlin, Grupo Bimbo, the world’s largest bakery company, Betagro Group, Southeast Asia’s largest food companies and South Korea’s
SPC Samlip. In a recent interview, Chief executive Officer of Just Inc. stated that large food manufacturers including some backed by the state government are reaching out to their team in China showing interest in collaboration.